This study looks at the American West, transformed by tourism from a land of opportunity to a land of opportunism. Illuminating the darker side of the industry, this work describes how the costs of tourism have challenged the benefits and proven it to be a devil's bargain.
The American West has always been seen as a land of opportunity, but tourism has transformed it into a land of opportunism. From Sun Valley to Santa Fe, towns all over the region have been turned over to outsiders -- not just those who visit, but those who control.
