Traci Rose Rider is co-founder and partner in Trace Collaborative, LLC. She received her Bachelors of Architecture from the University of Cincinnati and her Masters in Design and Environmental Analysis from Cornell University where her research looked at factors impacting environmental attitudes of designers. Rider is past-chair of and consultant for the Emerging Green Builders (EGB) Committee of the U.S. Green Building Council, servicing students and young professionals. She was granted the USGBC Leadership Award in Education for 2005 and was included in a group labeled as "The Re-Inventors" in Vanity Fair's Green Issue, May 2006.