Emily is a serial entrepreneur and an expert in strategic communications, analytics, and growth. She has been a SXSW advisory board member since 2018. In between founding companies she has held various leadership roles, including positions at a top digital agency, a fast-scaling technology firm, and UNICEF Ireland. She currently leads an incredible team of strategists and technologists at the platform now called X.

Alistair is the co-author of the best-selling Lean Analytics and three other books on technology and business. He has launched leading tech conferences and been a visiting executive at Harvard Business School. As an entrepreneur, he co-founded web performance pioneer Coradiant; the Bitcurrent research firm; and the Year One Labs accelerator.