"Not every news announcement grabs a financial trader's attention, prompting them to initiate a buy or sell call. Glued to their screens every day, traders are alerted to important information by journalists who work with news agencies, such as Reuters, Bloomberg, Associated Press, and Dow Jones, to name a few American wires, or regional wire services such as Agence France-Presse (AFP), Press Trust of India (PTI), or Algemeen Nederlands Persbureau (ANP). The urgent news flashes come from journalists who have impeccable news judgement, along with the ability to think and write at great speed. What is it that these journalists look for in company press releases, remarks by political leaders, or comments by central bankers? How do they evaluate corporate scandals and communications on sensitive social and political issues? What about food recalls, labor disputes, and supply chain problems? Why do markets react to such headlines and news updates? Using many recent examples of headlines that influenced the markets, two former Bloomberg headline writers reveal the workings and thought processes of an adrenaline-packed team which caters to those who deal with money matters within seconds, day in and day out.The insights in this book benefit students of both business journalism and finance, as well as CEOs, corporate communications directors, and wealth managers, investors, and traders"--