DESCRIPTION Understanding how users think, feel, and interact with digital products is crucial for creating designs that not only look good but also deliver exceptional user satisfaction. This book will help designers learn the fundamentals of design through the lenses of psychology, gamification, and biases. It includes numerous examples from actual mobile apps and websites, both Indian and global, allowing readers to connect the dots and deeply understand the psychological reasons behind various designs. Readers will understand how Fitt's law, Hick's law, and Miller's law shape layouts and decisions. They will also learn to use Gestalt principles for intuitive interfaces. You will discover how user behavior is influenced by the Zeigarnik effect, Halo effect, and Goal Gradient effect. The book will help you discover tips and tricks for gamifying your product, leading to better user acquisition and retention. Readers will learn about key biases that can impact design decisions. Featuring examples from well-known brands like Myntra, LinkedIn, Airbnb, MakeMyTrip, Swiggy, Zepto, Amazon, Flipkart, Walmart, and many more, this book connects with the products you use daily, helping you apply similar insights to your designs. Non-designers will also benefit from this book, as it provides valuable insights into the thought processes behind the design of physical and digital products, enabling them to observe and appreciate the design elements in their surroundings. KEY FEATURES ¿ Learn design with examples from booming startups and digital products. ¿ Learn how the fundamentals of psychology help enhance design and process. ¿ Learn gamification with the product's examples you use everyday. WHAT YOU WILL LEARN ¿ Understand the psychological reasons behind every design. ¿ Predict user behavior and make informed design decisions. ¿ Motivate users to perform specific tasks. ¿ Apply gamification theories to enhance user adoption. ¿ Avoid biases during design development and review. WHO THIS BOOK IS FOR This book is intended for UX designers, UI designers, graphic designers, product managers, and any other designers interested in understanding their audience better.