This book dispels the often negative perception of gamers and the games they play every day and shows how to harness the medium's potential.
Jude Ower MBE has spent the past two decades leveraging games as a force for good, working across industry, corporates and non- profits. She led the world's largest poll on climate action, all through games, with UNDP, and co-founded the Playing for the Planet Alliance with UNEP.
Mathias Gredal Nørvig is the CEO of SYBO, creators of Subway Surfers, the most downloaded game of all time. He advocates for diversity, inclusivity and as much sustainability as possible in a way that inspires millions of players to care while enjoying their favourite games.
