Known as "The Whiskey Professor," Bernie Lubbers has been a part of the Renaissance and Revival of Kentucky Bourbon Whiskey. Starting in 2005, Bernie first worked alongside Fred Noe at Jim Beam and then with the legendary Parker Beam and Max Shapira at the Family Owned & Operated Heaven Hill Distillery. Serving as their Whiskey Ambassador, Bernie represented iconic brands like Knob Creek, Old Grand Dad, Elijah Craig, Old Fitzgerald, and many more. Traveling Millions of Miles across the world, he shares his knowledge and passion of the history, heritage, production, and maturation of America's Native Spirit. Bernie often brings the stories and the history of Kentucky Whiskey to life by playing live Kentucky Music with his own Bluegrass Band, "The Bottled In Bond Boys." Bernie was named Whisky Magazine's Whiskey Ambassador of the Year named as an "Icons Of Whiskey" in 2009, 2012, and 2016. Bernie is a regular guests on the industry's biggest podcasts and often a featured guest on documentaries such as Direct TV's "Bourbontucky", and the Discovery Channel's "Moonshiner's - American Spirit" Bernie is recognized by prominent Writer/Author Fred Minnick as "The person that single handedly brought Bottled In Bond whiskey back to the forefront."