Rich/Jones/Myers' FINANCIAL ACCOUNTING, 6th Edition, gives you the tools you need succeed and allows you to gain a clear understanding of the important relationships between accounting, financial statements and business decisions. Fundamental concepts are uniquely embedded in the greater context of reading, emphasizing the skill of reading and interpreting a company's annual report. The textbook's distinctive pedagogy guides you through the basics more quickly and independently, and real-world applications prepare you for long-term professional success regardless of your major. The online learning platform CNOWv2 provides key practice opportunities with autograded assignments, detailed feedback, Excel Online activities and a vast video library to help you when you need it most.