An in-depth exploration of why humans are built to crave, from the author of The Comfort Crisis

'This book is for anyone desperate to break the cycle of doom-scrolling, constant cravings, and the relentless drive for more-more validation, more sugar, more money, more stuff. Scarcity Brain reveals the biological and evolutionary foundations behind your brain's fixations, so you can stop seeking and start living.'
-Melissa Urban, New York Times bestselling author of The Book of Boundaries

'Unlike any habit book you've ever read - it'll stick with you and improve your life for years to come.'
-Richard Dorment, Editor-In-Chief of Men's Health

'Michael Easter brings to light that our challenges with behavior change can be better understood - and conquered - if we know how driven we are by our scarcity mindset. With deep science-backed insights, personal stories, practical guidance, and a relatable approach, Easter's book is for anyone interested in embarking on a journey of self-discovery and empowerment with the goal of living a healthier, more satisfying, and actualized life.'
-Juliet Starrett & Dr. Kelly Starrett, New York Times bestselling authors of Built to Move

'Michael Easter illuminates how humans are hardwired to seek more, even when our reward-seeking behaviors become at odds with our well-being. His vulnerable weaving of his own personal experiences alongside cutting-edge research and current events compel you to examine your own life and patterns. Consider this engaging read a mandate to get curious, a more effective tool for meaningful, positive, lasting change than shame or judgement, the traditional tools of the trade.'
-Liz Plosser, editor in chief of Women's Health