Branson, Missouri, has attracted millions of tourists. This book explores Branson's blend of religion and recreation. It explains how the city became a mecca of conservative Christianity - a place for a "spiritual vacation" - and how, through conscious effort, its residents and businesses reinforce its inextricable connection with the divine.

Ketchell combines the study of lived religion, popular culture, evangelicalism, and contemporary American history to present an accurate and honest account of a distinctly American phenomenon.