Are you wasting money on marketing merchandise that doesn't cut through with your customers? Does your brand need to stay ahead of the pack by using effective, innovative promotional materials? Do you want to surprise and delight your clients (and your boss!) with memorable merchandise that brings bang for your marketing buck? Twenty-first century marketing can be a minefield, but with the right strategies and promotional products, it's easy to build brand recall and recognition. Brand-It shares the six essential steps that marketing professionals need to follow to make the most of branded merchandise in their business. This book will help you to:Have the product knowledge you need to succeed Choose merchandise that matches your brand's message Mix your merchandise up so that your brand stays front of mind with your customers Get the ROI your company needs Create memorable merchandise by keeping up with trends and technology.