Herbert George Jenkins was a British writer who founded the publishing company Herbert Jenkins Ltd, which published many of P. G. Wodehouse's works. Jenkins' parents were from Norfolk, and his obituary in The Times stated that he attended Greyfriars College. He started off as a journalist and then spent 11 years at The Bodley Head before establishing his own publishing firm in 1912. He remained single and died at the age of 47 on June 8, 1923, in Marylebone, London, following a six-month illness. Jenkins launched his own publishing company, Herbert Jenkins Limited, in 1912. Its offices were located in a narrow 19th-century building with five stories on Duke of York Street, just off Jermyn Street in London. It was a profitable business from the outset due to Jenkins' unique ability (at the time) to accommodate to shifting popular tastes. He also had a keen eye for new talent and was not disheartened if a manuscript was rejected by other publishers. He also used novel promotional strategies, such as eye-catching advertisements and dust jackets, as well as a monthly journal called Wireless, which was extensively distributed among his readers.