Stuart Emmett and Barry Crocker's book shows how a relationship-based approach to supply chain management can transform business; and then explains how to organise your business internally for effective supply chain relationships and how to transform your external supply chain using relationship marketing, customer relationship management and supply chain partnerships.
'The perspective taken by the authors is one that is not immediately apparent in most of the literature on supply chain management. Rather than merely describe what it is, they recognise that there is a considerable amount written in that vein. What they, rather cleverly do, is to identify that relationships lie at the heart of effective supply chains. Having done this, they provide superb insights into the key relationship issues that affect supply chain performance. Using a careful mix of academic concepts and practical applications, and the timely use of illustration, bullet points and case studies, they provide the reader with relevant background and contextual setting yet manage to move quickly into pertinent issues for action. As such this book will appeal both to students and researchers as well as practitioners seeking wider knowledge. I strongly recommend the use of this book to anyone seeking to learn more about supply chain relationships. I believe it to be a valuable addition to the Body of Knowledge in this subject area.' Dr D. M. Moore, Department of Defence Management & Security Analysis, Cranfield University 'This is an excellent volume, and is required reading for those concerned with supply management.' Economic Outlook and Business Review
