A compilation of articles and essays concerning the Hummer as a cultural object, this book is designed to be used by a diverse audience. It spans a variety of disciplinary approaches and methodologies, including material culture, marketing and advertising, popular culture, technology, urban planning, literature and media, and political economy.

The Hummer: Myths and Consumer Culture is a study of the notorious automobile/sports utility vehicle. Featuring more than fifteen essays, this collection analyzes the Hummer through a wide array of disciplines, including material culture, marketing and advertising, popular culture, military technology, urban planning, and political economy. It provides a complete overview of the vehicle: production, marketing aspects, and cultural significance.