Billy Riggs, a corporate magician with two masters degrees, unveils his latest book which challenges the old ways of customer retention and shows that all business is genuinely show business. It is customer experience reimagined, taken to a whole new level. The book is written to be enjoyed by individuals or shared with team members for collaboration and discovery. Billy also includes in-depth discussion questions in each chapter to help teams peek behind the veil to ignite their professional brand of dazzling customer service that will grow clientele to a whole new level. Successful businesses know that the most effective and least expensive way to distinguish a company from the competition is to provide dazzling customer service. Attempting to differentiate yourself from your rivals by slashing prices sacrifices profits and drives competitors to do the same. Improving quality is essential, but is often incremental and therefore invisible to consumers. However, riveting and memorable encounters with customers linger in their memories and transform them from mere shoppers into enthusiastic advocates for your business. Discover the twelve ways you can dazzle your customers, and learn specific techniques you can put to work right away as author, motivator, and speaker Billy Riggs reveals the secrets of rendering, The Magic Touch. Good is no longer good enough; it's time to DAZZLE!