How do Trump’s self-proclaimed negotiation skills stack up against the experts’ proven research?
Understand why Trump's negotiations prevailed and failed. Learn from internationally recognized negotiation expert Marty Latz as he analyzes over 100 Trump negotiations and guides you through dozens of Trump's strategies, highlighting which to use and avoid. Trump's dealmaking past provides insight as to how he will negotiate with the rest of the world—and what it means for everyone's future.
“Donald Trump’s entire persona is wrapped up in his belief that he is the best negotiator ever. Whether or not he wrote any part of The Art of the Deal, it has become his personal bible of negotiation. What kind of a negotiator is Trump? How much of the puffery is real, and how much is fake? How does his success—and lack thereof—in the business world translate into negotiating skill and power in the White House? These questions are answered powerfully and systematically in this readable and cogent book.”—Norman J. Ornstein, Resident Scholar, American Enterprise Institute, Co-Author of The New York Times Bestseller One Nation After Trump
“With this book, Marty Latz has done us an intensely valuable service—carefully sifting through and assessing all the claims, hoopla, and evidence surrounding Donald Trump’s talent for negotiation. The result is shockingly instructive.” Robert Cialdini, Author of The New York Times bestsellers Pre-Suasion and Influence: Science and Practice.
“Donald Trump’s negotiation skills have been on public display for 50 years. How good are they? Longtime negotiation expert Marty Latz compares Trump’s negotiations to the research on what works—and what doesn’t. Everyone can learn from this astute book filled with specific examples, fascinating stories, and key insights.”—Prof. Andrea Schneider, Director, Marquette University Law School’s Nationally Ranked Dispute Resolution Program
“Success in business and life often depends on your effectiveness as a negotiator. Using Trump’s 100+ business deals as ‘learning lessons’—good and bad—renowned negotiation expert Marty Latz here provides practical advice you can use every day to achieve better results.”—Marshall Goldsmith, International bestselling author or editor of 35 books including What Got You Here Won’t Get You There and Triggers.
“Donald Trump considers himself one of the world’s best negotiators. Is he? Marty Latz’s expert eye-opening analysis of Trump’s 50-year negotiation history answers this question. Every student of negotiation—which should be every negotiator—will learn from this important contribution to our understanding of the most impactful negotiator alive today!”—Dr. Roy J. Lewicki, Professor, Fisher College of Business, The Ohio State University and author or editor of over 35 negotiation-related books, including the world’s bestselling textbook on negotiation
"Donald Trump considers himself one of the world's best negotiators. Is he? Marty Latz's expert eye-opening analysis of Trump's 50-year negotiation history answers this question. Every student of negotiation—which should be every negotiator—will learn from this important contribution to our understanding of the most impactful negotiator alive today!"
