A comprehensive, practical, step-by-step guide to achieving content marketing success that's ideal for anyone who works with content marketing--whether in B2B or B2C business, for-profit, or nonprofit.ofit.
Paul M. Kaplan has worked in marketing for over fifteen years, focusing on content marketing and thought leadership, digital media, and product strategy for industry-leading companies, including Barnes & Noble, Inc., American Express, Broadridge Financial Solutions, and McGraw-Hill. Kaplan earned a BA from Yale College and an MBA from Yale School of Management. He is the author of five previous books and lives in New York.
