A practical guide for professional service firms seeking transformation through innovation. With case studies to illuminate the challenges of driving change, this book is valuable reading for leaders and change agents involved with legal, accounting, consulting, financial services, and engineering organisations. 'This book makes a really helpful contribution to our understanding of how innovation works, and more importantly, how we can manage it in the particular context of professional services. Drawing on both a strong academic research base and his own practical experience, Alastair Ross has done a great job in shedding light on this important field and doing so in a readable and practical fashion.' -- John Bessant, Professor of Innovation and Entrepreneurship, University of Exeter, UK 'Practical and insightful, this book is clearly the result of someone who has made innovation work in the challenging environment of the professions. Ross combines an understanding of partnerships with a deep knowledge of innovation to create an indispensable guide for an era that demands change.' -- Robert Pay, Director of Business Development, Alvarez & Marsal 'Lots of initiatives are launched but many fail to deliver any discernible business outcome and yet clients are screaming out for better ways of doing business. This practical book - filled with insights, case studies and useful tools - offers a blueprint for the creation of a sustainable innovation system. I recommend you read it for the benefit of your clients.' -- Andrew Clinton, Managing Partner, ASB Law LLP