Business Coaching & Mentoring For Dummies, 2nd Edition is aimed primarily at business owners and leaders who want effective personal and business led strategies to enable them to coach and mentor other colleagues, and to enhance their chances of success in business and more generally. The book can also help business coaches/ mentors who are new to the industry (and prospective coaches and mentors) and are interested in understanding the process of business coaching and mentoring. Beyond the Book: Eight bonus videos will be hosted at Dummies.com that will help readers master coaching and mentoring concepts and techniques covered in the book. The video content connected to the book will be designed to stand its own as free content that upsells to the book, attracting potential new book buyers from the web.