It is time to update the way we view the world of business. In this book, Fredrik Härén argues for why and how companies need to become global in the way they conduct business. Learn how some of the most successful companies, big and small, have been able to make this transition; what other companies can learn from them; the challenges you will face when going global; and the dangers that loom for those who choose not to. Be inspired by what Fredrik learned by interviewing the CEO of SKF in a hotel in Beijing, the CMO of Jones Lang LaSalle in an office in London and a marketing executive of Google at the Googleplex in San Francisco, among many other things. For his research, Fredrik Härén traveled to more than 20 countries, conducting interviews with professionals working for successful organizations such as Mindshare, Volvo, IKEA, Rovio, Siemens, Jotun, Manpower, Ericsson, Maersk and many, many more. Prepare to be surprised, challenged and inspired and to look at the world of business in a brand new way.