For a century, social scientists have avoided genetics like the plague. But the nature-nurture wars are over. In the past decade, a small but intrepid group of economists, political scientists, and sociologists have harnessed the genomics revolution to paint a more complete picture of human social life than ever before. The Genome Factor describes "An excellent primer. . . . Conley and Fletcher have a clear, engaging writing style, use metaphors very effectively, and are able to explain complex concepts and methodologies in a way that is comprehensible to non-experts, without losing vital content."---Edward Bell, Journal of Politics and Life Sciences