This book charts the experiences, pitfalls and knowledge behind leading scientific ideas to successful startups. Written by one of Switzerland's top serial entrepreneurs, this book is a must-read for scientists and academicians who want to see their idea turn into a product and change the market. It is also pertinent for finance and business professionals who aspire to become technology entrepreneurs.

Starting with personal qualities of an entrepreneur, Anil Sethi discusses successful ideas, technology evaluation, team formation, patents and investor expectations. To guide the entrepreneur, this book also analyzes deal closing, equity conversion and ideal exit strategies to follow. Ultimately Anil Sethi reveals the 'inside track' which helps understand what drives entrepreneurs and what they wouldn't admit.

To take scientific skilled people into business is key for innovation: the author attests solid experience in dealing with and acting in both fields.

Mauro Dell'Ambrogio, State Secretary for Education, Research and Innovation, Switzerland

 

I read Anil's book with great interest. One of the biggest challenges modern education systems are faced with is how we prepare the next generation of leaders, innovators and wealth creators. This book is very helpful for all budding entrepreneurs, a must read.

Illugi Gunnarsson, Minister for Education, Science and Culture, Iceland

 

 Anil Sethi has captured some powerful insights into the entrepreneurial journey that will be invaluable to any emerging technology entrepreneur - read, learn and succeed!

Professor John Bates, Fellow of Strategy & Entrepreneurship, London Business School, London, United Kingdom

 

 

Shortlisted for the CMI Management Book of the Year Award - "Innovation and Entrepreneurship" category