Direct marketing just got easier
You are just seven steps away from generating more business through direct mail. Imagine understanding how to use direct marketing to increase your sales and profits. Now you can.

Direct Marketing In A Week is a simple and straightforward guide to effective direct mail. It gives you the techniques you really need to know in just seven short chapters. From adopting a systematic approach to expressing your ideas in a clear and original way, to maintaining your potential buyers' interest and prompting positive buying decisions, you'll discover techniques for enhancing your direct mail and email marketing. You'll also find exercises to help you put it all into action.

The fastest way to successful direct marketing
Whether you choose to read it in a week or in a single sitting, Direct Marketing In A Week is your fastest route to success:

- Sunday: The recipients: database considerations
- Monday: The core elements of direct mail
- Tuesday: The component mix
- Wednesday: Creatively enhancing persuasiveness
- Thursday: Follow-up activity
- Friday: Email approaches: as easy as 'click'
- Saturday: Future campaigns

Learn in a week, remember for a lifetime