Focuses on the overall principles and context of the telecommunications world. This book discusses the development of telecommunications up until 2005. It provides a holistic view of the world of telecommunications. It also covers three main areas: End-users, Technologies and Networks, and Telecom Business, and their vital inter-relationships.
After a decade of unparalleled growth, hundreds of thousands of employees suddenly lost their jobs in the global Telecoms sector during the first years of the new millennium. Such a dramatic downturn was unexpected, so what were the main contributing factors?
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The technology constantly changes and technological innovations are constantly turned into attractive services for the end user. The present convergence between technologies is sometimes called a 'paradigm shift`.
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Users (private people and enterprises) have got unparalleled power as a result of de-regulation: how does the industry predict and determine what users want and what they are willing to spend on Telecom services?
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The Telecom business has exposed sharply fluctuating expectations and investment levels, which seems to be a key explanation factor.
So how can this book help you to understand changing telecommunications? Written with a top-down approach it appreciates the demands from investors and shareholders regarding return and recognizes that the business plan becomes a key tool. Disregarding temporary investment volatility and ultimately providing a holistic 'telecom map' including techno-economics and user perception, it contains the following key features:
- Presents an integrated approach to business and technology with the network serving as a tool to implement a service and business plan
- Stresses the importance and the understanding of the end user and the offered services in order to successfully align expectations and real demand
- Favors an end-to-end (e2e) technical approach and acknowledges that this is what the user perceives and pays for
- Features chapter objectives, several reference models, comprehensive glossary and a top-down portal type structure to enhance learning
This volume will be an invaluable tool for all those needing a broad and complete view of the telecommunications industry, ranging from managers and planning staff with operators, service providers, network and terminal vendors, business analysts and investors to engineers and students.
