Of the millions of enamel advertising signs produced between 1850 and 1950, only a few thousand survived and the authors describe and illustrate over 100 samples from their own collection.

Of the millions of enamel advertising signs produced between 1850 and 1950, only a few thousand survived.

From the 1950s onwards they disappeared from their original locations on shop walls, to be replaced by hoardings supporting paper posters that could be cheaply and rapidly replaced to reflect inflation and fast moving campaigns.

In this compact guide, the authors describe and illustrate over 100 samples from their own collection.