Over his past two decades of experience, Jeff Patton has learned there's no "one right way” to design and build software, but there's lots of wrong ways. Jeff makes use of over 15 years experience with a wide variety of products from on-line aircraft parts ordering to electronic medical records to help organizations improve the way they work. Where many development processes focus on delivery speed and efficiency, Jeff balances those concerns with the need for building products that deliver exceptional value and marketplace success. Jeff has focused on Agile approaches since working on an early Extreme Programming team in 2000. In particular he specializes in integrating effective user experience design and product management practice with strong engineering practice.Jeff currently works as an independent consultant, agile process coach, product design process coach, and instructor. Current articles, essays, and presentations on variety of topics in Agile product development can be found at www.AgileProductDesign.com and in Alistair Cockburn's Crystal Clear. Jeff is founder and list moderator of the agile-usability Yahoo discussion group, a columnist with StickyMinds.com and IEEE Software, a Certified Scrum Trainer, and winner of the Agile Alliance's 2007 Gordon Pask Award for contributions to Agile Development.