Strategic market planning provides the key to growing a business and shaping its future. This title contains the tools for generating a credible strategic marketing plan so that organizations not only survive but thrive. It also includes a 3.5 inch disk that contains planning forms, checklists, and guidelines for customizing an SMP. "?this one is both intellectual and practical?insights into market planning, academicians should find this book a detailed and interesting vehical for presenting detailed planning concepts to students, who will find it a clear and well-organized guide to developing marketing plans?lower division undergraduate through professional."--T. J. Belich, in CHOICE, Vol. 37, No. 11/12Promo Copy