A global phenomenon now published in a record 44 languages. Over 3.5 million copies sold. A bestseller across five continents.
A new updated and expanded edition of the bestselling classic that has sold over 3.5 million copies worldwide.Kim and Mauborgne (INSEAD) argue that cutthroat competition increasingly results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves, the authors argue that lasting successcomes not from battling competitors but from creating 'blue oceans' - untapped new market spaces ripe for growth.
"one of the bestselling business books of the century" -- Financial Times
"Blue Ocean Strategy is the most successful book on business master-planning..." -- The Economist
"A great read for any leader looking to get a real edge in business and establish a real competitive advantage in the market." -- Qantas The Australian Way
Praise for Blue Ocean Strategy:
- A bestseller across 5 continents
- More than 3.6 million copies sold worldwide
- Translated into 46 languages
- A Wall Street Journal, BusinessWeek, and Fast Company bestseller
- Thinkers50 Strategy Award for Best Business Book of the decade
- The Fast Company Leadership Hall of Fame
- Winner of the Carl S. Sloane Award for Excellence in Management Consulting
