Paths to greatness: "Actionable" lessons from today' s most remarkable business leaders Incisive profiles from Knowledge@Wharton and Nightly Business ReportAndy Grove, Mary Kay Ash, Lou Gerstner, Richard Branson, Herb Kelleher, Charles Schwab... "and 19 more" In this book, two of the world' s most respected sources of business insight come together to select and profile the 25 most influential businesspeople of the past quarter century. These incisive profiles teach specific lessons you can use to discover, refine, and nurture your own leadership style... achieve breakthrough results... "and accelerate your career progress."The team: "Nightly Business Report," the United States' #1 daily TV business news program, and "Knowledge@Wharton," The Wharton School' s online journal of research and business analysis. Together, they offer powerful new insights into familiar faces--and reveal the passion and brilliance that allowed less-well-known leaders to achieve the extraordinary. From corporate culture to brand management, risk-taking to pricing, this book' s insights won' t just "help" you: they' ll "inspire" you. What outstanding leaders do, and "how" they do itActionable insights for achieving "your own" form of greatness Building corporate culture that can withstand anythingWhat you can learn from Southwest' s Herb Kelleher and J&J' s James Burke Key attributes of lasting leadershipGiving voice to "customers," giving voice to "truth" Getting smarter, "faster"Case studies in building organizations that learn--"and act" Reinventing your business: when it' s time, how to do itLessons from themaster: Steve Jobs Discovering underserved markets--and serving them profitablyMohammed Yunus: Profiting from entrepreneurship in the world' s poorest communities The greatest business leaders of our generationHow they achieved the impossibleWhat you can learn from